＂Matt at Domain Snipe brokered a deal with the previous owners of boats.co.uk.
We were formally essexboatyards.co.uk but were now dealing with higher value boats, entering the yacht charter market and expanding our offices to the south coast and abroad, in Europe. We found essexboatyards.co.uk to be long winded in terms of our marketing and it seemed to pigeon-hole us as, "The Essex Boys".
We wanted to rebrand with a new name. Our family business has been trading since the 1960s, so we have heritage and the four brothers have known nothing but boats, all our lives.
We really wanted boats.co.uk as our domain name. And thanks to Matt and his team at Domain Snipe, he arranged an excellent deal which went through without a hick-up. As salesmen ourselves, we were impressed with his negotiation, diplomacy and tact which got the deal done quickly and to all parties' satisfaction.
Since changing our name and domain name to boats.co.uk, our business has gone from strength to strength and we have grown significantly, both in terms of profitability and in reputation within the industry.＂